The Fortune is in the Follow-Up: 5-Minute Rule

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When a lead submits a form on your website, a ticking clock starts. How long does it take your team to respond?

The 5-Minute Window

Research by MIT found that if you follow up with a web lead within 5 minutes, you are 9 times more likely to convert them than if you wait just 30 minutes. The lead is currently looking at their phone, thinking about their problem. If you text them instantly, you win.

Automating the First Touch

You can't always be at your computer. That's why the first touch should always be automated. A simple SMS: "Hi [Name], we received your request for a quote. Do you have a few minutes to chat today?"

This buys you time, engages the prospect, and stops them from continuing their search.